01
Global digital loyalty
Led the roadmap and migration across 30+ markets while keeping growth experiments moving.
−8ptchurn
Benjamin Baillou · Fractional Product Manager
I turn complex customer journeys into measurable growth.
For consumer and AI startups that need senior product judgment—without a full-time hire.
Discuss your challenge →01 / SELECTED WORK
Scale, growth, and the systems underneath.
Selected product work across loyalty, commerce, and market expansion.
02
E-commerce turnaround
Improved conversion now while de-risking a high-stakes Magento-to-Shopify migration.
£200kuplift in 90 days
03
Market validation
Tested a localized French MVP before scale; the playbook was reused in Spain and Germany.
$500k+cost avoided
Company names and logos are trademarks of their respective owners and indicate prior work experience only.
02 / OWN PROJECTS
Building to understand the problem.
Self-directed 0→1 work during parental leave and relocation to California.
One operating system for 92 parcels.
Field planning, risk, treasury, accounting, and the 15-year management plan—turned into one usable decision layer.
A decision tool, then a disciplined pause.
Interviewed 7+ winemakers and built a SPRAY / WAIT / SKIP prototype; stopped when cold-start data proved structural.
03 / WAYS TO WORK
Start with the decision in front of you.
Find the growth leak.
Customer journey, evidence, trade-offs, and a focused 90-day roadmap.
Lead through delivery.
Part-time senior product ownership for one team, tied to one commercial outcome.
04 / ABOUT
Product judgment shaped by scale—and operations.
I’m a Bay Area–based product leader with 7+ years across global loyalty, e-commerce, music technology, and DTC operations. Before product, I worked in corporate finance—so I connect customer experience to the economics and make the trade-offs clear.